The goal of this project was to modernize our company factsheet template (this single template is used to display data on over 200 million companies). We needed a design that provided a clear and simple way to help the customer understand the value and data on the page. We accomplished this by:
- Creating fixed height modular content buckets (helps the users eyes to easily scan and consume info).
- Using a dashboard / app approach to enhance the value of the content.
- Replacing several competing CTAs with 1 primary, easy to see, and understand CTA.
- Designing a minimal and clean aesthetics / enhancing brand strength