Marketing Home Page

The goal of this project was to modernize the home page. We accomplished this by:

• Making the global navigation IA and terminology easy to understand
• Creating persona tailored content buckets for our customers
• Creating an easy to scan layout to help guide the user through the page
• Designing a minimal and clean aesthetics / enhancing brand strength

Key players included:

• Marketing Team
• Usability Analyst

• Collaborated with stakeholders in a Human Centered Design workshop to learn, understand, and sketch ideas.
• Competitive review to see how our competitors engage with customers.
• Hand sketched ideas to think through IA and layout.
• Turned hand sketches into high-fidelity wireframes.
• Created and applied aesthetics to engage the user and enhance brand strength.
• Performed user tests on 5 participants from usertesting.com.

• Pencil & Paper
• Photoshop (wireframes, user interface designs, & style-guide)
• Invision (prototype)