The goal of this project was to modernize the home page. We accomplished this by:

  • Making the global navigation IA and terminology easy to understand
  • Creating persona tailored content buckets for our customers
  • Creating an easy to scan layout to help guide the user through the page
  • Designing a minimal and clean aesthetics / enhancing brand strength

Key players included:

  • Marketing Team
  • Usability Analyst
  • Collaborated with stakeholders in a Human Centered Design workshop to learn, understand, and sketch ideas.
  • Competitive review to see how our competitors engage with customers.
  • Hand sketched ideas to think through IA and layout.
  • Turned hand sketches into high-fidelity wireframes.
  • Created and applied aesthetics to engage the user and enhance brand strength.
  • Performed user tests on 5 participants from
  • Pencil & Paper
  • Photoshop (wireframes, user interface designs, & style-guide)
  • Invision (prototype)

My Role & Contributions

  • Lead UI / UX Designer
  • Hand Sketches
  • Information Architecture
  • Wireframes
  • User Interface Design
  • Interaction Design
  • Style-guide Creation
  • Clickable Prototype

User Interface Designs